Created by and for our community…

The City of Gainesville Parks, Recreation and Cultural Affairs Department (PRCA), Alachua County and State of Florida, with the guidance of Mataraza Consulting, committed their leadership, energy and financial resources to lead the 352ArtsRoadmap planning process.

Over the next ten years, plan leadership will coordinate, guide, organize, measure, and report progress. Together with the continued involvement of key stakeholders and our community, they will be responsible for the cultural plan’s success.


View the 352ArtsRoadmap summary [pdf]

A Cultural Plan for the 352 Area:
Dynamic, Relevant and Accessible

The Vision
Culture will be central to our environmental, economic, and social well-being. We envision a future in which there are more opportunities to create, participate in, learn from, and enjoy art, history and cultural expression county–wide.


352ArtsRoadmap Assessment Report Final


For more profiles of 352arts, visit our YouTube Channel.


  • Excellence, professionalism and collaboration
  • Exceptional audience experience
  • Artists and the creative process
  • Cultural heritage
  • The power of the ensemble
  • The celebration of the human spirit

Funded in part by the Florida Department of State Division of Cultural Affairs.